Tiraki
The Tiraki (pronounced ti-ra-ki) story is one of deep roots and clear skies, beginning in 1841 when David and Marianne Hammond first arrived in Nelson, New Zealand. In 1870, their sons, Francis and Henry, purchased the land that would become Longfield Farm. For over 150 years and five generations, the Hammond family has nurtured this earth, evolving from sheep farming and crop growing to inventing agricultural tools that have shaped the Marlborough wine industry.
In 1999, as Marlborough Sauvignon Blanc began its rise to global acclaim, the family planted its first vines. Today, Longfield spans 260 hectares (approx. 650 acres), with the majority dedicated to high-quality Sauvignon Blanc.
The Fifth Generation, Tiraki, was born from a dinner table conversation when the Hammond siblings moved back to the farm during the 2020 pandemic. Combining their distinct expertise, ranging from winemaking and marketing to sales and business strategy, the siblings and their childhood best friend took the reins to bring the fruit of their land to the world. Their connection is rooted in the landscape they grew up in, from building forts in the hay to skiing down the Wairau River (the inspiration for the Tiraki label).
The name Tiraki means "the clearing of the sky," a reflection of the sun-drenched haven found between Marlborough’s rugged mountain ridges. This clarity extends to their values: caring for the land, supporting the community, and staying connected to what’s real.
As New Zealand’s first B Corp-certified wine brand, Tiraki operates with a "land-first" philosophy. Their single-vineyard, low-intervention wines are a pure reflection of Longfield Farm’s unique terroir. Their commitment to the future is tangible: they donate 2% of their annual revenue to environmental and community charities, prioritize local suppliers, and actively increase biodiversity through native planting programs.
For the Hammonds, Tiraki is more than wine, it is a celebration of the place they call home and a commitment to keeping it vibrant for the generations to follow.
