• Mura Mura

Mura Mura

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  • Mura Mura Bottles
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Mura Mura

Guido Martinetti and Frederico Grom, childhood friends and founders of Gelaterie GROM, bought the 8-hectare property in Costigliole d’Asti in 2008, giving life to Mura Mura farm. The property was almost entirely dedicated to the production of fruit, to be used for the sorbets by their well-known Grom chain of ice cream shops.

In the following years, Martinetti and Grom expanded Mura Mura’s boundaries and dedicated those plots to be planted with Barbera, Grignolino, Barbaresco DOCG and Serralunga d’Alba vines. Today Mura Mura vineyard is a 30-hectare property dedicated to their characteristic biodiverse vineyard.

Mura Mura is a SQNPI certified company, National Quality System for Integrated Production, according to whose guidelines great attention is paid to respecting the climatic-environmental and cultural peculiarities that distinguish the different agricultural areas of the Italian territory. At Mura Mura these actions, aimed at a lower polluting impact for man and the environment, are declined in specific strategies including careful and reasoned spacing of the vine, pruning that respects the lymphatic flows of the plant, nutrition soil nitrogen and the use of manure. A know-how which, combined with curiosity and the genuine search for perfection, ensures that the estate produces excellent quality grapes. 

Guido Martinetti, together with Vittorio Sandrone, Agronomic Director and Gianpiero Gerbi, Enological Consultant, follows and takes care of the entire winemaking process of Rigore and Fantasia, the two enological faces of this great project: one represented by Nebbiolo, the other by Barbera, Grignolino and Nebbiolo in their most harmonious expressions.