Arturo was curious and eager to learn the lost craft, and that curiosity grew into a passion for agave spirits. From this passion Arturo, along with his wife Sarah, founded Lost Lore.

Lost Lore is a tribute to agave, history and family. They use time honored techniques to respect the spirits makers before them. Lost Lore uses mature tequilana weber agave to give it a unique flavor profile. They cook the agave in traditional stone and brick ovens allowing for a more intense, sweet and complex agave flavor to the final product. Next, they ferment with champagne yeast while classical music plays. Finally, the tequila is twice distilled in copper pots to create their signature tequila full of agave aroma and flavor. Lost Lore creates a collectable tribute to the history of Mexican Spirit distillation; each placed in a handcrafted artisanal glass bottle.