Floowers - Rimini DOC Sangiovese Superiore 2024
- Producer San Valentino
- Blend 100% Sangiovese
- Country Italy
- Region Emilia Romagna
- UPC 0 15643 87750 6
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Item# 83867-24
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Background
"We wanted to challenge convention without losing touch with our roots," says Roberto Mascarin, founder of San Valentino. "With FLOOWERS, we continue our journey of natural viticulture, proving that innovation can be an act of respect - for the land, for time, and for those who drink our wines."
Crafted from 100% organically-grown Sangiovese grapes, FLOOWERS is vinified in steel to preserve purity and freshness. During the vinification and the aging, the wine is protected by CHESTWINE - an all-natural extract derived from chestnut flowers (Castanea sativa) - instead of chemical preservatives. Developed by researchers at the Polytechnic Institute of Bragança in Portugal, CHESTWINE protects against oxidation and bacterial contamination while maintaining the wine's natural color, aromatic integrity, and structure, which are often diminished with the use of sulfites.
"For U.S. consumers, FLOOWERS represents access to something revolutionary yet authentic — a terroir-driven Italian wine made with cutting-edge natural technology," said Enrico Farello, Italian Portfolio Director at Touton Selections Ltd. "As health-conscious drinking trends grow, sulfite-free wines like this offer a bridge between science and craftsmanship, bringing new life to a category ready for rediscovery."
The name FLOOWERS carries layered meaning - it celebrates both the purity and vitality of the flower and the infinite connection between nature, love, and humanity, represented by the intertwined double "o" on the logo. A blooming chestnut tree stands above a couple walking hand-in-hand, another poetic symbol of renewal and harmony on the label CHESTWINE is a patented innovation and a model of circular economy. By transforming an agricultural by-product - chestnut flowers - into a protective extract, it reduces waste while enhancing the wine's natural defenses. Research has shown that wines treated with CHESTWINE demonstrate greater aromatic expression and stability compared to those made with traditional sulfites.
This advancement aligns with San Valentino's long-standing commitment to organic and sustainable viticulture. Founded in the 1990s by Roberto Mascarin, the 15-hectare estate overlooks the Adriatic Sea and is known for small, artisanal wine production that reflects the minerality of Rimini's clay-limestone soils. San Valentino has been fully certified organic since 2009. Nowadays the company is guided by consulting winemaker Andrea Lupi.
At the end of 2022, entrepreneur Gianluca Marchetti joined Mascarin in leading the winery, ushering in a new era of growth and innovation. FLOOWERS marks a continuation of this path - an emblem of mindful experimentation rooted in family tradition.
FLOOWERS is distributed in the U.S., with limited availability in Italy.