The Valmaggiore vineyard in the Roero hills, on the left bank of the Tanaro river, is one of the best historic sources of origin and quality. Already in the nineteenth century, the Nebbiolo grapes grown in this vineyard were so highly regarded that they dictated the price for the entire territory. In the 1990s, the first sight of Valmaggiore was like a bolt of lightning for Luciano, Luca and Barbara: they fell in love at first sight. This was not only for the history and the long viticultural tradition, but also for the particular uniqueness of those sandy soils combined with the microclimate.